Every October institutions, companies, and everyday people worldwide join forces to support a common cause that encourages them to dress up in pink, coining the term Pink October. Around the globe, important buildings are lit up in pink, multiple sporting events turn to the color pink when choosing their dress code, and many charity runs attract attention to the Pink October cause.
These activities all have one common goal: to raise awareness about the importance of breast cancer prevention measures like mammography screening. Most of the charity efforts surrounding Pink October also aim to participate in the fight against breast cancer through financial support and donations benefiting breast cancer research institutions.
Thank you for your support and for participating in raising awareness. All 200 shirts were sent to runners in pink.
Didn't get a shirt this year? Stay tuned for Pink October next year.