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Every October institutions, companies, and everyday people worldwide join forces to support a common cause that encourages them to dress up in pink, coining the term Pink October. Around the globe, important buildings are lit up in pink, multiple sporting events turn to the color pink when choosing their dress code, and many charity runs attract attention to the Pink October cause.

Raising awareness

These activities all have one common goal: to raise awareness about the importance of breast cancer prevention measures like mammography screening. Most of the charity efforts surrounding Pink October also aim to participate in the fight against breast cancer through financial support and donations benefiting breast cancer research institutions. 

Pink October running shirt

To show our support and participate in raising awareness, we gave away Pink October running shirts. We will keep our eyes open for runners wearing pink during the month of October and are looking forward to receiving more pictures of Pink October running shirt recipients. The pictures will be added to the gallery below. See for yourself!