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Every October institutions, companies, and everyday people worldwide join forces to support a common cause that encourages them to dress up in pink, coining the term Pink October. Around the globe, important buildings are lit up in pink, multiple sporting events turn to the color pink when choosing their dress code, and many charity runs attract attention to the Pink October cause.

Raising awareness

These activities all have one common goal: to raise awareness about the importance of breast cancer prevention measures like mammography screening. Most of the charity efforts surrounding Pink October also aim to participate in the fight against breast cancer through financial support and donations benefiting breast cancer research institutions. 

Giving away Pink October running shirts!

To show our support and participate in raising awareness, we are giving away 200 Pink October running shirts to runners in pink!1 All you have to do to get a Pink October shirt is to send us a picture of yourself running in pink (could be any pink item of clothing or accessory, e.g., shirt, shoes, bracelet, …) and holding a sign, which indicates the date and location of your run. 

Pink up and submit your picture through the contact form below by October 11, 2020. Don’t hesitate, be among the first 200 runners in pink to get a Pink October shirt!1 Winners will be informed via e-mail. 

Contact information


Pink October running shirt raffle entry