We listen to our customers and design our marketing strategies with their needs in mind. By talking to them, advising them and giving them the best possible service, we are able to ensure that Miltenyi Biotec remains at the forefront of biomedical research and therapeutic applications. Our teams’ aim is to provide the customer with all the necessary information about our company’s great products. It is customer satisfaction that drives us forward.
Our marketing programs are formed around the requirements of our customers in the disciplines of hematology, oncology, graft engineering, tissue regeneration, autoimmunity, virology, apheresis, and new technologies. Services designed specifically for clinical applications provide support for the company’s mission to satisfy the unmet medical needs of our clients.
Research Marketing is organized according to the life science areas immunology, cancer, stem cell biology, and neuroscience. Additional teams are responsible for marketing products and services relating to sample preparation, cell separation, cell analysis, molecular biology, and small animal imaging. While forming an essential link between the market and our Research & Development, we also coordinate our Key Opinion Leader program and liaise with our agents, subsidiaries and distributors.
Modern, multi-media marketing is the area of expertise for Marketing Communications. Together with Corporate Communications, we operate as the communication center of Miltenyi Biotec and manage the marketing communications of the whole company, our homepage, video support, the main product catalog, brochures, user manuals, product information booklets, packaging design, and data sheets. Our embedded graphics team handles all types of graphic and design projects.
Our team offers a broad range of marketing services that includes technical support for our research and clinical products. In addition, we coordinate the congress representation. The global MACS Academy provides e-learning and face-to-face training courses for customers and Miltenyi Biotec product specialists worldwide.